Julie Godfrey-McGowan
Campaign Lead, Demand Generation, Vertical Markets @CDW
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WORK HISTORY
Campaign Lead, Demand Generation, Vertical Markets @CDW
Hornbeak, TN, US
Campaign Strategy & Execution: Develop and execute multi-channel B2B marketing campaigns aligned to key solutions, specific verticals, or target personas, focusing on driving awareness, engagement, and pipeline growth.Cross-Functional Alignment: Lead coordination across performance marketing, digital, content, campaign planning, Integrated Tech/Digital Velocity, and field teams to ensure strategic alignment and efficient delivery of full-funnel programs.Performance Monitoring & Optimization: Own campaign performance analysis, monitoring key metrics (e.g, MQLs, pipeline, conversion rates, ROI), translating data into actionable, data-driven optimizations, and managing budget and resource allocation.Project Management: Manage campaign calendars, timelines, and project plans to ensure on-time, coordinated execution of compelling assets across email, web, social, paid media, and events.Stakeholder Communication: Provide clear campaign reporting and insight-driven communication to stakeholders, including performance recaps and strategic recommendations.Program Integration: Support the integration of campaign programs into Account-Based Marketing (ABM) and sales enablement initiatives
EDUCATION
University of Tennessee, Knoxville
MFA
Eastern New Mexico University
Bachelor of Fine Arts (BFA)
Rutgers Business School
MBA
ABOUT JULIE GODFREY-MCGOWAN
I\'m a purpose-driven marketing and communications executive ready to apply years of enterprise-tested experience to organizations that are advancing missions I believe in.After leading transformative brand, channel, and growth strategies at Samsung, including helping scale the U.S. Mobile B2B business to multimillion-dollar growth, I’m shifting my focus toward mission-aligned work where storytelling, strategic marketing, and scalable program design can accelerate visibility, engagement, and impact.As a pioneer in building data-driven marketing programs, I’ve launched go-to-market strategies across vertical industries, driven measurable pipeline development, and led award-winning campaigns that reshaped how people work, shop, and bank. I bring a passion for innovation, a bias for collaboration, and a deep belief that marketing should always be tied to outcomes that matter.My leadership style is collaborative, systems-minded, and rooted in data and empathy. I’ve built high-performing teams, restructured marketing functions during organizational resets, and managed multi million-plus budgets and 30-plus agency relationships to bring clarity and results to complex challenges.But what I’ve found most rewarding isn’t the scale of the business; it’s the alignment of people, purpose, and action. That’s the space I want to work in now.Whether advancing health equity, expanding educational access, promoting sustainability, or supporting underserved communities, I’m looking to partner with teams that are building something meaningful and want to do it with integrity, strategy, and bold creativity-AREAS OF EXPERTISEMission-Aligned Brand Strategy | Integrated Campaigns | Scalable Program Design | Stakeholder Engagement | Audience Segmentation & CRM | Executive Communications | Team Leadership & Coaching | GTM Strategy | Data-Informed Storytelling | Channel & Partnership Marketing | Agency Oversight | Budget Accountability
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