Julie Carver
Head of Digital Product Design and User Research @JetBlue
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WORK HISTORY
Head of Digital Product Design and User Research @JetBlue
Denver, CO, US
Drive JetBlue’s design system evolution—defining strategic direction for foundational tokens, cross-platform visual alignment, and documentation standards in Figma and Storybook—to accelerate design velocity, increase adoption by 40%, and reduce design-to-dev friction by 60%.• Establish and lead the Design & Research Center of Excellence, cultivating a culture of evidence-based design through mentorship, operational frameworks, and scalable research practices that inform loyalty, app, and booking experience strategies company-wide.
EDUCATION
The 3rd ward - Brooklyn
Continuing Education, HTML and CSS
School of Visual Arts
Continuing Education, Design
Syracuse University
Bachelor of Fine Arts - BFA, Advertising Design
SKILLS
ABOUT JULIE CARVER
I’m a seasoned product and design leader passionate about empowering companies to make meaningful connections with their customers and employees, leveraging data-driven insights and strategic design. With experience partnering with brands like Victoria’s Secret, Gaiam, Budweiser, and Bass Pro Shops, I’ve led high-impact transformations through times of disruption in both e-commerce and behavioral health, turning challenges into pathways for innovation.My expertise spans five key areas:1. Reigniting Growth & Market Relevance By understanding and anticipating customer needs, I help brands realign products and messaging to meet market demands, ensuring they remain competitive and engaging.2. Revitalizing Product Launches Launch success hinges on agile iteration and competitive insight. I develop user-centered strategies that foster innovation, elevate unique value propositions, and capture genuine market needs.3. Building Cohesive, High-Impact Teams A strong culture of collaboration and innovation is essential. I foster alignment, reduce silos, and empower teams to share insights, creating more resilient and motivated organizations.4. Enhancing Loyalty Program EngagementBy integrating loyalty features into digital platforms, I create seamless experiences that increase user engagement, strengthen brand loyalty, and drive sustainable growth.5. Modernizing Digital Presence From refining user journeys to unifying brand stories online, I help companies create seamless, compelling digital experiences that engage, retain, and delight users.
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