Julie Dirosa
Senior Product Marketing Manager Plm @Revalize
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WORK HISTORY
Senior Product Marketing Manager Plm @Revalize
Own GTM strategy for the full PLM portfolio, including segmentation, prioritization, and phased rollout planning• Develop the overarching PLM category narrative and ensure all product messaging • Lead launch planning across the category, set the standards, orchestrate cross-functional teams, and drive execution• Design the sales enablement framework for the full portfolio: battlecards, one-pagers, and objection guides• Synthesize PLM market dynamics, buyer trends, and competitive movements into actionable category strategy• Partner with marketing leadership to co-own pipeline goals and shape integrated, multi-product campaign strategy• Facilitate alignment across product management, sales leadership, and demand generation• Define category-level success metrics and connect PMM contributions to portfolio revenue and growth goals• Manage and develop the PRO.FILE PMM as a direct report, providing direction, feedback, and support to drive execution at the product level
EDUCATION
St. Clair College
International Business and Business Admin. Marketing
University of Windsor
Bachelor of Commerce (B.Com.) with Honours, Business Administration and Management, General
Quantic School of Business and Technology
Executive Master of Business Administration - EMBA, Strategy and Marketing
SKILLS
ABOUT JULIE DIROSA
With over a decade of global marketing experience, I excel in driving innovation and growth for technological products in the biotechnology and manufacturing sectors. Leveraging my Executive MBA and marketing skills, I specialize in GTM/ product launches, event management, content creation, brand building, and digital campaigns.My core mission is to deliver compelling content that highlights the unique value and benefits of products to customers and users, while solving their problems. I conduct thorough market research, perform competitive analysis, and align product management with customer needs and feedback.I am proficient in a range of tools and platforms, including Adobe XD, Hubspot, WordPress, and Canva. Fluent in English, German, and Italian, I hold dual citizenship in Italy and Canada.Connect with me to explore how we can innovate and drive success together.
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