Julie Delong

Director, Consumer Insights & Analytics @Highlights for Children

Columbus, OH, US

Deliver behavioral insights through data analysis, segmentation, and testing to drive changes to product configuration, marketing communications, and billing processes to enhance the customer experience, improve retention, and increase lifetime value • Lead the design and execution of primary and secondary market research projects covering brand awareness and health, website/user experience, new product development, consumer trends, marketing communication effectiveness, and customer experience• Serve as the business-side Marketing Database expert by educating analysts and vendor partners on accessing and utilizing the data and partnering with Marketing, Operations, Finance, and IT to identify and define data gaps and infrastructure enhancements necessary to support fact-based decision making • Build and develop a team of 6 (2 managers and 4 analysts) by expanding their technical skills through stretch assignments, formal training and education, and personal mentoring. Also, serve as a resource for on-boarding new employees across Consumer Business and championing research and analysis best practices

The Ohio State University Fisher College of Business

BSBA

University of Georgia - Terry College of Business

MMR