Julie Danielson

About Julie Danielson

Founder and CEO of SDVP, a visual production firm, with over fifteen years of experience developing and executing experiential marketing strategies. Creative, result-driven executive who excels in dynamic, entrepreneurial environments. Areas of impact include: Event Production, Design, Visual Merchandising, Experiential Marketing and Business Development, Strategic Planning, and Project Management.Worked in interiors for the first years of her career, utilizing her extensive knowledge of color theory and trend forecasting, received while studying for her degrees in Fashion Merchandising and Business Administration. Realizing her heart belonged to production; Julie began working freelance for a production company, where she stayed for several years. In 2009, taking her love of production and dreams of entrepreneurship, she created SD Visual Productions! Julie has co-chaired the Fashion Group International Style Awards, Night of Stars gala as well as the Celebrating Couture fundraiser presented by the Globe Guilders, featuring fashion designers Monique L\'huillier and Naeem Khan. Julie is a former Regional Director for the Fashion Group International of San Diego, Inc. and has been an advisory board member for Rady Children\'s Hospital and the San Diego Symphony. Julie has also served on boards for the San Diego Humane Society, the Old Globe Theater, and the San Diego Mesa City College Fashion Department.

Experience

1. Production Coordinator, Visual Merchandiser, & Marketing Consultant

   Sd Visual Productions

   Jul 2009 — Present · San Diego, CA, US

   SD Visual Productions was founded in 2009 in San Diego, California. A Boutique Production Company, SD Visual Productions represents both large and small clientele, offering production and visual styling expertise. Primarily concentrating on shopping centers and fashion-related events, SD Visual Productions offers each client customized, one-on-one attention that only a boutique production company can. Clients range from charitable organizations to large corporate clients. Our clients have appreciated the detailed quality of our events and designs allowing SD Visual Productions to grow at a rapid pace in the recent years. SD Visual Productions takes clients from start to finish, offering polished, detailed events. Originally established as a production company, SD Visual Productions has also developed into a visual merchandising giant in the Southern California area, designing window displays and retail platforms at dozens of locations. Our team of expert stylists and designers await each new opportunity with a fresh set of ideas, ensuring that each design is unique to that client’s needs. Sourcing the highest quality product is important to this unique company, ensuring that each project is held to the highest possible design standards.

Education

• Point Loma Nazarene University

  Bachelors of Science, Fashion Merchandising/ Business Administration

  2002 — 2006

• Cité Internationale Universitaire de Paris

  Trend Forecasting and Color Theory

  2005 — 2005