Julie C.
Director of Marketing Operations and Analytics @Vaniam Group
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WORK HISTORY
Director of Marketing Operations and Analytics @Vaniam Group
EDUCATION
University of Wisconsin-Whitewater
Master of Business Administration (M.B.A.), Marketing
Madison Area Technical College
Certificate, Social Media
Madison Area Technical College
Certificate, Website Design
University of Wisconsin-Madison
BA, French
University of Wisconsin-Madison
BBA, Marketing
SKILLS
ABOUT JULIE C.
Individualistic and determined, a change-oriented “rinse and repeat” disrupter. Seeks out challenging situations and is self-motivated to accomplish specific targets and goals. A true philomath, a curious person who loves life-long learning. Known to explore many interests, develop options and acquire even the most obscure knowledge to solve complex, unique problems. A strategic, results-oriented digital thought leader. Outgoing, with a strong interest in meeting and helping people. Viewed as a ‘take charge’ sort of person who is self-confident and able to deliver great results while always seeing the ‘light’ side of even a dire situation. Enjoys laughter, mastering new skills, providing wise counsel to others and bringing optimism to every situation. A thinker, builder and organizer. Understands multiple, different perspectives and is able to ask questions and probe to enable others to adapt to a situation while solving for the ‘unknown’. Expects the best and works hard to achieve it, knowing that a great future is something that can be made to happen. Expertly expands perceived barriers to ensure market competitiveness. A social, paid media and digital marketer, analytics expert and ecosystem and technology enhancer.Specialties: marketing analytics, customer journeys, integrated marketing campaigns, multi-channel marketing strategies, digital transformation, event and tradeshow management, budgeting and forecasting, database marketing and segmentation, digital, print and trade advertising, lead score modeling, project management, social media, website creation and managementTechnical Skills:Adobe | InDesign, Illustrator, Flash, Photoshop, Premiere, Dreamweaver, XDOther | Survey Monkey, GitHub, Confluence, Jira, HTML, CSSGoogle | AdWords Certified, IQ Certified, Google Analytics, Google Tag Manager, Google AdwordsEmail Platforms | Constant Contact, Mailchimp, Send GridMarketing Automation Platforms | Pardot, SharpSpring, HubSpot, DripCRM Systems | Veeva, Salesforce, Microsoft Dynamics, SugarCRMSocial Media | LinkedIn, Twitter, Facebook, Instagram, Paid SocialSocial Listening Platforms | Sprout Social, Hootsuite, Brandwatch, MeltwaterContent Management Systems | WordPress, Contentful, DrupalSEM Platforms | Google AdWordsSEO Platforms | SEMRush, Moz, Google Search Console Analytics Platforms | Google Analytics, Adobe AnalyticsTesting Platforms | Litmus, Email on AcidData Visualization Platforms | Google Data StudioMicrosoft Business Suite
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