Julie Caron
Senior Director of Digital Strategies, Marketing, Communications & Category Management @Cdmv
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WORK HISTORY
Senior Director of Digital Strategies, Marketing, Communications & Category Management @Cdmv
St-Hyacinthe, QC, CA
Lead commercialization and product management, digital marketing, and supplier relations activities in Canada- Develop innovative strategies for CDMV\'s products and services and implement business plans in collaboration with the sales team to increase long-term profitability- Lead the creation, management, and implementation of all marketing and communications initiatives (including brand awareness, content, trade shows, newsletters, social media, SEO, and public relations)- Develop and manage relationships with manufacturing partners- Responsible for category management (catalog of products), the manufacturer visibility plan on the transactional platform, and product marketing, including all promotional activities- Responsible for implementing processes to improve marketing and operational efficiency and key performance indicators to achieve company objectives- Define, develop, and optimize the CRM to support personalized marketing and communication strategies- Responsible for the CDMV Campus program, which offers learning opportunities and tools to support the development of animal welfare professionals- Lead, mentor, and develop a team of marketing professionals.
EDUCATION
Université de Sherbrooke
Baccalauréat
SKILLS
ABOUT JULIE CARON
Bilingual innovative executive and marketing professional experienced in communication, brand marketing and business management with proven track record in project management and digital transformation. Highly committed to deliver optimal customer experience while supporting the organization vision and business objectives. High-energy, results-oriented leader with an entrepreneurial attitude. Skills B2B, B2C, B2B2C sales channels Manufacturing and health distribution industries Digital marketing Expertise in organizational change management Commercialization plan & Marketing campaign Product category & supplier relationship management Excellent planning and analysis skills Financial, budgetary & profit & lost management Experience in e-commerce digital platform & relationship marketing
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