Julie Kirsch

About Julie Kirsch

At Merkle, as Senior Manager of Customer Strategy, have been dedicated to crafting CRM…

Experience

1. Senior Manager, Customer Strategy

   Merkle

   Apr 2023 — Present

   Lead CRM strategist on financial services client (Lead weekly client meetings, work with account, creative, and email teams to execute quarterly campaigns. Run results with the analytics team post-campaign. Present bi-annual results and campaign overview to CMO and other key stakeholders) • Lead strategist on retail brand with email execution (monitor monthly KPIs and provide email recommendations for improved KPIs based on business goals and benchmarks) • Lead strategist for a home lending line of business with a FinTech (focus on product success, campaign development, creative strategy, performance analysis, QBRs/EBRs, and strategic analysis based on the business goals and objectives) • Creative Strategist on a large B2B credit card company redesigning UX experiences (B2B Credit Card and Business Insights website. Identified key opportunities based on customer experience research and data, competitive audits, insights, and business goals. Worked with the creative team to develop prototypes and concepts based on the strategy) • Lead client meetings for final presentations, quarterly reporting and analysis, and present future strategies and recommendations based on results • Present competitive audits and provide go-forward recommendations to internal and external teams • Work hand in hand with clients to understand and meet their marketing and business goals • Accepted to the NEXT GEN training program (Dentsu\'s digital marketing leadership course taught by industry experts. The program also teaches leadership skills and provides an opportunity to network globally with other marketers.) • Manage junior strategists providing guidance on projects, company culture, and help them to achieve their goals and career aspirations • Started a virtual Toastmasters for associate-level strategists to help improve public speaking skills to clients, enhance team bonding, and promote confidence

Education

• University of Richmond

  Customer Experience Certificate

• Penn State University

  Bachelor of Landscape Architecture

  2004 — 2009

• University of Pittsburgh Joseph M. Katz Graduate School of Business

  Master of Business Administration (MBA), Digital Marketing

  2016 — 2018

Skills

• Leed Ap
• Site Design
• Site Plans
• Google Adwords
• Graphic Design
• Google Analytics
• Landscape Design
• Autocad
• Gis
• Rendering
• Master Planning
• Streetscape
• Landscape Architecture
• Comprehensive Planning
• Parks
• Site Planning
• Sustainable Design
• Photoshop Rendering
• Hand Rendering
• Urban Design
• Sketchup
• Adobe Creative Suite
• Landscaping