Julie Buchanan McCracken
Senior Product Manager, Ads & Partnerships @Flickr
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WORK HISTORY
Senior Product Manager, Ads & Partnerships @Flickr
EDUCATION
Isenberg School of Management, UMass Amherst
BBA, Marketing
SKILLS
ABOUT JULIE BUCHANAN MCCRACKEN
I am a seasoned Senior Product Manager with over two decades of expertise in digital media, specializing in B2B and B2C. Throughout my career, I have dedicated myself to crafting products that cater to both users and advertisers. My approach emphasizes strong communication, fostering an open and collaborative environment for enhanced teamwork and productivity. Engaging with stakeholders across the business, I contribute to the definition of visions, the development of strategies, and the creation of comprehensive product requirements.Over the years, I have been instrumental in shaping successful product roadmaps, aligning them with key performance metrics. Collaborating closely with Engineering leads, I actively participate in sprint planning and standups. My contributions extend to various facets of the business, encompassing site membership, paid subscriptions, newsletter subscriptions, display media, custom sponsored programs, SEO, compliance, web site optimization, and page performance.I possess a track record of steering backend architecture migrations by working closely with Engineering leads across different business units. In addition to my product management responsibilities, I take pride in training and mentoring junior members of the product team.
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