Julie Benton

Director, Digital Marketing @Andersen Corporation

Minneapolis, MN, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Director, Digital Marketing @Andersen Corporation

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Bayport, MN, US

As the Director of Digital Marketing at Andersen Windows and Doors, I lead a dynamic team in driving the strategic digital marketing initiatives that amplify our business growth through Dealer channels and strategic audiences. I oversee our website and marketing automation teams as well as paid search, digital media, and SEO. Collaborating with the broader Andersen sales, IT, product and marketing teams, I leverage shared resources to align enterprise strategic efforts and propel our brand and digital demand.

EDUCATION

2012 — 2016

University of St. Thomas - Opus College of Business

Master of Business Administration (M.B.A.)

2004 — 2008

UMN Carlson School of Management

Bachelor of Science in Business, Marketing

SKILLS

Marketing CommunicationsProduct DevelopmentStrategyRetailMarket ResearchProduct MarketingEvent PlanningMarketing StrategyManagementSalesDirect MarketingBusiness PlanningNew Business DevelopmentBusiness StrategyBudgetsSales ManagementInteractive MarketingWebsite DevelopmentOnline AdvertisingSEOSemEmail MarketingSocial Media MarketingDisplay AdvertisingMobile MarketingWeb AnalyticsInteractive Marketing StrategyMarketing

ABOUT JULIE BENTON

Driven business professional with 15 years of progressively increasing leadership and strategic customer experience.Highly skilled in building long-term strategic business plans as well as transformational and risk management strategies to support corporate goals and initiatives.Expertise in leading and managing teams in delivering integrated, customer-focused marketing and product plans across brand, digital, sales, advertising and experiential platforms.Proven success in delivering results and building multi-functional teams in a fast-paced environment with a passion for continuous learning and developing talent.

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Julie Benton — Director, Digital Marketing at Andersen Corporation in Minneapolis, MN, US | Unifers