Julie Behr
High-performing professional, leading strategic marketing and communications to drive brand awareness and growth.
- Role
- Director of Marketing and Communications at Padilla
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Julie Behr
I lead strategic marketing and communications for Padilla, an award-winning, Top 20 public relations agency in the U.S. with clients ranging from Fortune 500s to startups. Our expertise spans multiple industries including health, food and beverage, manufacturing and technology. We work with brands such as 3M, Dole Food, Edward Jones, Mayo Clinic, Medtronic and Winnebago, among others. With seven offices across the country and more than 200 employees, Padilla\'s family of brands includes SHIFT, FoodMinds and Joe Smith. Prior to agency life, I worked for multiple nonprofit arts organizations, including MN Opera, where I promoted the art form to new audiences through creative publicity and digital marketing plans. The MN Opera is the 13th largest opera company in the U.S, recognized for its New Works Initiative program which champions contemporary works, such as the commission of Pulitzer Prize-winning Silent Night.When I lived in Bloomington, Indiana, I held multiple positions including at The John Waldron Arts Center, a community arts center where I managed its gallery space and gift shop. In partnership with the historic Buskirk-Chumley Theater, I solicited gifts from local businesses to support Bloomington\'s first Pride Film Festival in 2003 and it remains an annual event today. At Hi-Tek Hair, a popular hair salon near the Bloomington, Indiana University campus, I managed the day-to-day operations and client services.
Experience
Director of Marketing and Communications
Nov 2024 — Present
Leads Agency Marketing and Promotion team at Padilla, a world-class public relations and communications agency. Reporting to the Chief of Staff, provides strategic counsel to senior leadership on communications initiatives, overseeing cross-functional teams to deliver content and campaigns across multiple channels that support its thought leadership priorities and growth objectives- Oversaw global, national and regional PR and advertising award entries and doubled Padilla award wins (50+) from the 2023 to 2024 season- Collaborated on Padilla’s brand refresh (visual ID and tone of voice) and managed content creation to launch the firm\'s new website, increasing visitor engagement by showcasing award-winning work and sector expertise- Co-hosted an exclusive networking event (Ernst & Young) for C-suite executives and entrepreneurs at Spoon and Stable.
Education
Minnesota State Moorhead
Bachelor of Arts, Music
1995 — 1999
Indiana University Bloomington
Master of Arts, Arts Administration
2008
Skills
- Public Relations
- Media Relations
- Copywriting
- Social Media
- Marketing Technology
- Marketing Communication
- Copy Editing
- Volunteer Management
- Management
- Event Planning
- Project Management
- Website Updating
- Customer Relations
- Communication
- Arts Administration
- Press Releases
- Social Media Marketing
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