Julie B.
Vice President & General Manager @Wood Tv8
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WORK HISTORY
Vice President & General Manager @Wood Tv8
Grand Rapids, MI, US
Leading the incredible team of award-winning media professionals at WOOD-TV 8 (NBC), WOTV 4 West Michigan (ABC), WXSP-TV (MyNet), The CW West Michigan and WOODTV.com. Michigan Association of Broadcasters Station of the Year - 8 years running. Awarded 9 more Emmys in 2023!
EDUCATION
Central Michigan University
Bachelor of Applied Arts, Broadcasting & Cinematic Arts Major; Music Minor
National Association of Broadcasters Education Foundation (NABEF)
Broadcast Leadership Training (BLT) Class of 2002/03 Washington, DC
Baker College Center for Graduate Studies
MBA coursework completed, Business/Finance & Leadership Studies
International Coach Federation
Leverage for Leaders Executive Coaching Certification, Leadership Coaching and Development
ABOUT JULIE B.
As an electronic media professional my leadership expertise spans technology, content, marketing and business roles. I have been recognized, and enlisted by companies to achieve successful turn around situations and lead organizational change. I focus on growth opportunities, operational effectiveness and multi-platform media strategies, resulting in significant improvement in ratings, revenue and earnings margin. With full P/L responsibilities for television/digital/radio clusters and multiple markets, my teams consistently exceed financial goals and outpace markets. I have entrepreneurial and start-up experience in addition to assistance in sale of stations; success in raising funds, developing Investor presentations and leading teams through corporate ownership change.
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