Julie Austin
Senior Director - Commerce & Experience and Global Social Commerce Lead @VML Enterprise Solutions
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WORK HISTORY
Senior Director - Commerce & Experience and Global Social Commerce Lead @VML Enterprise Solutions
Leading Commerce and CX capabilities connected in driving transformative commerce growth for businesses and brands worldwide. Driving through strategy and exection that unify revenue across diverse channels, prioritising actionable impact to deliver commercial and profitable success. My expertise particularly focuses on pioneering and scaling global social commerce initiatives for all our clients, underpinned by our WPP Open AI adaption and scale.
EDUCATION
Nottingham Trent University
Bachelor of Arts - BA (Hons), Fashion Marketing and Communication
OSS Retail
Masters, Retail Leadership
SKILLS
ABOUT JULIE AUSTIN
Julie’s philosophy is to make marketing as people-centric as possible, turning transactions into brand loyalty. She has over 20 years’ experience of leading ecommerce, retail and marketing teams at many of the high street’s biggest names: Next, Boots, Claire’s, Mamas & Papas, and the award-winning lingerie brand, Bravissimo. Skilled in digital transformation across retail and ecommerce, Julie was responsible for the digital and marketing proposition for the Mamas & Papas relaunch, which was recognised as an Internet Retailing Top 50 UK website and nominated for Retail Week’s Customer Experience Excellence Awards.
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