Julie Orlando

About Julie Orlando

I offer 20 years of experience serving in media roles, and am equipped with a strong understanding of media planning and buying, direct response, and delivering against performance targets. As a naturally adaptable team player, I think creatively and thrive on collaborative communications and building relationships across all levels. I\'m very skilled in client management, preparing client-facing documents, and managing timelines. Additionally, I can work within a fast-paced environment and always display the highest level of professional integrity, honesty, and work ethic. I thrive on communicating ideas and negotiating annual spending, as well as working seamlessly with key stakeholders. I continuously stay abreast of industry trends and innovations.## Areas of Expertise ## Regional, National, and Local Client Expertise, 360 Degree Marketing Campaigns, Strategy Planning & Execution, Report Generation, Stakeholder Collaboration, Media Negotiations & Planning, Client & Vendor Relations, Traditional & Non-traditional Media, Process Improvements, Performance Optimization, A/B media testing, Cross-Functional Relations, Revenue Growth, Customer Experience, Project Management, External & Internal Media Communications, Media Innovation, Meeting Facilitation, Team Mentoring

Experience

1. Media Manager

   Comcast

   Jun 2012 — Present · Manchester, NH, US

   Manage the overall media strategy for the division to create an integrated go-to-market plan. Working closely with our agency, we make sure to look at both traditional and non-traditional tactics holistically to ensure we are effectively targeting our prospects and customers based on media consumption. Continuously optimize campaigns based on performance to make sure we are as efficient as possible.Conduct competitive analysis to further inform our media targeting. Identify key areas to focus our investment in, layer in audience segments so we reach the right audience, deliver competitive offer strategies to drive demand and increase our share of voice to drive awareness and consideration.Lead quarterly reviews and approval of all paid broadcast upfront buys. Confirm guidelines and goals are met, quality programming is purchased, and high performing stations are included. Manage all owned media, for the division, inclusive of linear cable, PDTV and dotcom. Ensure our strategic messaging plan is executed to our subscribers based on business goals.Skilled in working collaboratively with colleagues, leadership, cross functional teams, HQ, agencies, regional partners and numerous media vendors. Strong focus on effective communication, building trust and maintaining/growing valuable relationships to resolve challenges and create a positive impact. Collaborate with key stakeholders to create a unified media approach during key moments throughout the year.* Served as the linear addressable lead planning and executing tests and learns with a new technology. Met with the HQ head of marketing resulting in an enterprise-wide launch. The new company technology was not evaluated by many. Launched first campaign by creating a test and control group to measure capability and performance. Targeted those who had not downloaded streaming app with a specific message. When compared to control group, saw a 27% lift in downloads. Media Manager, Comcast NE Division.

Education

• Bentley University

  BA in Marketing, Marketing and Corporate Communication

  1999 — 2003

Skills

• Advertising
• Media Buying
• Media Planning
• Public Relations
• Radio
• Radio Advertising
• New Media
• Television
• Broadcast
• Marketing
• Digital Media
• Online Advertising
• Social Media Marketing
• Advertising Sales
• Broadcast Television
• Competitive Analysis
• Integrated Marketing
• Digital Marketing
• Mobile Marketing
• Interactive Marketing