Julia Wellman

About Julia Wellman

I am a homebuilding division leader with nearly two decades of experience driving community portfolio growth, operational alignment, and revenue performance across residential construction markets in the Carolinas.Currently serving as Vice President of Sales & Marketing at Smith Douglas Homes, I help lead the strategic direction of sales and marketing across 14 active communities, partnering with executive leadership to align sales velocity with production capacity, pricing strategy, margin performance, and inventory management. I also oversee the division’s sales and marketing budget, ensuring disciplined investment in demand generation, community launches, and long-term profitability.Throughout my career, I have focused on building scalable operating frameworks that align sales, construction, marketing, land acquisition, and finance teams around shared growth objectives. By strengthening forecasting, pricing strategy, and pipeline visibility, I help organizations improve absorption pacing, protect margins, and support sustainable division expansion.My leadership approach centers on building high-performing organizations rooted in accountability, collaboration, and disciplined execution. I am particularly passionate about aligning community development strategy, operational performance, and leadership culture to support long-term growth in the homebuilding industry.Core Leadership Areas:Division Leadership & Operating Plan ExecutionCommunity Portfolio Expansion & Market GrowthP & L Oversight & Budget ManagementSales, Construction & Land AlignmentPricing Strategy & Market PositioningForecasting, Pipeline & Inventory StrategyCross-Functional Executive LeadershipHigh-Performance Team Development

Experience

1. Vice President of Sales and Marketing

   Smith Douglas Homes

   Sep 2025 — Present

   Lead division-wide growth strategy and commercial performance across a portfolio of 14 active new home communities, executing a multi-year expansion plan to scale the division to 22+ communities while supporting 400+ annual home sales and long-term production targets exceeding 600 closings.Operate with a general management mindset, balancing near-term absorption, revenue execution, and margin performance with the operational infrastructure required to support sustainable division growth. Oversee the division’s sales and marketing budget, ensuring disciplined investment in demand generation, community launches, and revenue performance.Drive modernization of sales operations through CRM transformation, forecasting cadence, and standardized performance frameworks that strengthen pipeline visibility, backlog health, and executive reporting accuracy while improving conversion performance and operational discipline across the organization.Partner closely with the Division President and executive leadership across construction, land acquisition, finance, purchasing, and operations to align sales velocity with production capacity, land releases, inventory pacing, presale strategy, and margin objectives.Build and develop high-performing leadership teams and sales organizations rooted in accountability, coaching culture, and talent development—creating scalable performance while strengthening retention, engagement, and leadership bench depth across the division.

Skills

• Mortgage Lending
• Townhomes
• First Time Home Buyers
• New Home Sales
• Resellers
• Real Property
• Marketing Strategy
• Residential Homes
• Abr
• Real Estate Transactions
• Sellers
• Brokerage
• Construction
• Luxury
• Real Estate Financing
• Real Estate Economics
• Buyer Representation
• Sales
• Homebuilding
• Negotiation
• Market Analysis
• Hud
• Marketing
• Home Staging
• Short Sales
• Property Management
• Property
• Fha
• Rentals
• Referrals
• Real Estate Development
• Land Acquisition
• Foreclosures
• Relocation
• Construction Management
• Investors
• Buyers
• Contract Negotiation
• Selling
• Reo