Julia Weikel
Director of Marketing @Uw Foster School Of Business
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing @Uw Foster School Of Business
Seattle, WA, US
Lead end-to-end marketing strategy for a top-ranked public business school, overseeing brand, demand generation, digital marketing, and marketing operations across MBA, Executive Education, and Advancement.Manage seven-figure annual marketing budget with accountability for enrollment pipeline, lead generation, and brand performanceBuilt and execute integrated campaigns across paid media, email, content, and events that improved funnel conversion and lead qualityDeveloped messaging architecture and brand positioning framework adopted across 20+ graduate programs, unifying go-to-market strategyImplemented Salesforce-driven lifecycle marketing and segmentation strategies that increased nurture engagement and enrollment contributionLead cross-functional teams spanning content, design, digital, paid media, and project managementIntroduced AI-enabled workflows for content production, campaign optimization, and marketing analytics, improving speed and efficiencyPartner with Dean\'s Office and executive leadership on strategic communications, donor engagement campaigns, and institutional brand initiativesLaunched and scaled Foster-branded merchandise program, generating incremental revenue and expanding brand reach
EDUCATION
Box Hill Institute
Diploma, Applied Fashion Design and Technology
Swinburne University of Technology
Bachelor of Arts (BA), Communication and Media Studies
SKILLS
ABOUT JULIA WEIKEL
I’m a product marketing leader with 10+ years of experience driving go-to-market strategy, positioning, and adoption for SaaS platforms, AI products, and education solutions. I specialize in translating complex products into clear narratives and scalable growth systems. My work spans product marketing, go-to-market strategy, messaging, and lifecycle systems. I’ve led positioning and GTM execution across SaaS (Identity Digital, Resonai), consumer marketplaces (Leafly), and higher education. I currently serve as Director of Marketing at the University of Washington’s Foster School of Business, where I lead product marketing and go-to-market strategy for a portfolio of graduate and executive education programs. I work closely with academic leadership, administrators, and cross-functional teams to align program positioning with market demand, career outcomes, and institutional priorities. Across roles, I’ve launched new products, built messaging architectures that unify teams, and developed systems that connect customer insight to adoption and revenue outcomes. I’ve operated in complex, multi-stakeholder environments and partner closely with product, sales, and executive leadership to align strategy and execution. I’m particularly interested in the intersection of AI, technology, and learning. I represent Foster on the university’s AI task force, contributing to how generative AI is integrated into programs, workflows, and institutional strategy.Core expertise:Product marketing | Go-to-market strategy | Product launches | Demand generation | SaaS & EdTech marketing | Lifecycle marketing | Marketing operations | Cross-functional leadership
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.