Julia Stowell

About Julia Stowell

I’m a passionate and results-driven B2B SaaS marketing and business leader with over 15 years of experience, specializing in demand generation, brand strategy, and product marketing. My career has been defined by building scalable marketing strategies and teams that drive pipeline, revenue, and long-term business impact.I thrive at the intersection of creativity and data, leveraging innovative approaches and actionable insights to engage audiences and deliver measurable outcomes. Whether launching successful campaigns, leading high-performing teams, or navigating the complexities of AI in marketing, I’m driven by the challenge of delivering exceptional value in a rapidly evolving landscape.

Experience

1. Abm & Revenue Marketing Consultant

   Global Payments Inc.

   May 2025 — Present

   Responsibilities include-Account-Based Marketing/6Sense Global Rollout: Implementing 6Sense and building 1:1, 1:Few, and 1:Many plays designed to increase prospect engagement by 50%+ and strengthen pipeline velocity and marketing pipeline contribution-New SDR Outbound Program Creation: Designed and launched a new SDR outbound program for Genius Retail POS, including vertical messaging, sequences, talk tracks, and intent-based prioritization lifting SQL→SAL conversion by 20% and meetings booked by 30%-Payments GTM Development: Build and execute go-to-market programs for Payments and POS by informing strategy, messaging, and channel mix—accelerating adoption across ISVs, merchants, and financial institutions.

Education

• Old Dominion University

  Bachelor of Arts (BA), Communications

• Thunderbird School of Global Management

  MBA, Marketing