Julia Hess
Digital Account Executive, Social Media | Brand & Executive B2B + B2C Tech
- Role
- Digital Account Executive at The Hoffman Agency
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Julia Hess
With a passion for creating compelling social media content, I thrive at the intersection of creativity, strategy, and digital insight. Whether it\'s crafting a punchy caption, launching a campaign, or developing a full-fledged content strategy, I’m always focused on connection between brand and audience, message and moment. 🤝At The Hoffman Agency, I’ve embraced the belief that \"the story is always there.\" My role as a Digital Account Executive allows me to bring that idea to life every day. The best part? No day is the same.
Experience
Digital Account Executive
Sep 2025 — Present
Serve as a social media strategist and content developer for B2B tech clients, handling campaign planning, execution, community management, social media reporting, and creative coordination across LinkedIn, Facebook, Instagram, TikTok, Bluesky, X, YouTube, Reddit, Glassdoor, and Indeed. Develop executive thought leadership content for B2B tech leaders, including launching a cybersecurity CEO’s TikTok profile and managing ongoing LinkedIn and TikTok content with weekly and monthly digest reports. Write and edit social copy that reflects brand voice and resonates with target audiences in the semiconductor, cybersecurity, and financial services industries. Manage online communities, providing real-time engagement and crisis communications support. Analyze performance data to provide insights and recommendations for optimizing social content andengagement strategies through tools like Sprout Social, Meltwater, Sprinklr, Hootsuite, and more.
Education
University of South Carolina
Bachelor of Arts - BA, Journalism & Mass Communications
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