Julia White
Global Head of Sports Partnerships @TikTok
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WORK HISTORY
Global Head of Sports Partnerships @TikTok
London, GB
Lead Global Sports Partnerships and Business Development at TikTok, working with our priority global partners in the Sports industry to execute deep partnerships and innovation around Sports most exciting tentpoles. Based in London but with a team spread across LA, NYC, Sydney, Toronto, Paris & London.
EDUCATION
University of Birmingham
1st Class, English
University of the Arts London
PGDip, Journalism
SKILLS
ABOUT JULIA WHITE
I build deep strategic partnerships that drive long term growth, innovation and revenue. I have 20 years experience across media and tech, working in global roles across multiple regions and markets spanning the Sports, News, Entertainment and Lifestyle space. I operate at the intersection of commercial strategy, content and relationship-led business development, partnering with both publishers and creators to unlock new opportunities, launch scalable propositions and deliver measurable commercial impact. I’m also an active industry voice, regularly speaking on panels and podcasts about media innovation, partnerships and the evolving commercial content landscape.Always relationship-first. Always commercially focused.
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