Julia Porterfield

About Julia Porterfield

Results-driven Retail General Manager with over 10 years of multi-store leadership experience driving operational excellence, revenue growth, and team development at leading lifestyle brands including Athleta, Tory Burch, and Vera Bradley. Proven track record of exceeding KPIs, launching new markets, and developing high-performing teams of 30+ employees. Recognized for transforming underperforming locations into top revenue producers through strategic sales forecasting, client engagement, and talent optimization.

Experience

1. General Manager & Labor Management Expert

   Athleta

   Mar 2021 — Present

   Lead a team of 20+ associates and managers to deliver consistent year-over-year sales growth through strategic scheduling, KPI analysis, and operational execution- Partner with cross-functional leaders to identify business opportunities and implement action plans to improve conversion, traffic, and average transaction value- Manage store budget, daily operations, and compliance standards, supporting full P&L accountability- Recruit, train, and develop high-performing team members, improving retention and employee engagement- Implement and execute corporate initiatives and Standard Operating Procedures to align with company vision and drive productivity.

Education

• Regent University

  Bachelor of Arts (B.A.), Politics & History, Journalism

Skills

• Social Media
• Politics
• Editing
• Journalism
• Blogging
• Social Networking
• Research
• Media Relations
• Public Relations
• Leadership
• Broadcast
• Strategic Communications
• Public Speaking
• Teamwork
• Sales
• Merchandising
• Social Media Marketing
• Writing
• Event Planning
• Credit Solicitation
• Retail Management
• Nexis
• Wordpress