Julia Patterson

Leader in events and sponsorships | Delivering strategic brand experiences and data-driven results

Role
Sr Strategist, Global Sponsorships at Principal Financial Group
Location
Des Moines, IA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Julia Patterson

Hi, I\'m Julia! I\'m a seasoned leader in events and sponsorships with over 10 years of experience at a Fortune 300 company. My specialty is creating memorable experiences that drive brand growth, engage key audiences, and deliver strong business results. I have experience across the full event lifecycle - creating marketing plans, developing budgets, managing logistics, and analyzing post-event data. I thrive in collaborative environments, leading cross-functional teams and working closely with partners across sales, marketing, public relations, communications, and social media. I enjoy building strong relationships with senior leadership and external partners.I\'m always open to connect with fellow professionals. Let\'s chat!

Experience

  1. Sr Strategist, Global Sponsorships

    Principal Financial Group

    Apr 2023 — Present

Education

  • Iowa State University

    Minor, Apparel Merchandising & Design

  • Iowa State University

    Minor, Event Management

  • Iowa State University

    Bachelor of Science (B.S.), Journalism and Mass Communications

Skills

  • Social Media
  • Event Planning
  • Microsoft Office
  • Public Speaking
  • Leadership
  • Communication
  • Event Management
  • Social Media Marketing
  • Customer Service
  • Marketing
  • Powerpoint
  • Public Relations
  • Wordpress
  • Highly Self-Motivated
  • Press Releases
  • Journalism
  • Teamwork
  • Project Management
  • Research
  • Editing
  • Fitness Instruction
  • Technical Writing
  • Corporate Communications
  • Marketing Communications
  • SEO
  • Conducting Interviews
  • Writing

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Julia Patterson — Sr Strategist, Global Sponsorships at Principal Financial Group in Des Moines, IA, US | Unifers