Julian Walmsley
Director @Catena Media
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WORK HISTORY
Director @Catena Media
Vancouver, BC, CA
Devised and executed a strategic plan into two expanding markets, capturing a combinednet new revenue of $11 millionEvangelized the revenue process internally to best align Content teams, CROand sales to greatly improve efficiencyOverhauled pricing and commercial strategies to react to regional economicfluctuations, reducing costs by 9% in key marketsConducted comprehensive market analysis for product diversification,initiating new product lines for a 7% revenue increase from key nationalpartnersLed commercial negotiations for media and sub affiliation deals for anincrease of 12% of annual contractsBuilt and coached a high performance sales team to oversee key revenuegenerating markets
EDUCATION
McGill University
Management
SKILLS
ABOUT JULIAN WALMSLEY
With over 20 years of leadership experience in Online Gambling sales and marketing, I excel in driving commercial strategies that markedly increase revenue. I have deep industry knowledge and a track record of developing and executing sales initiatives that expand revenue and profitability.Outside work I am active in my community as a volunteer in local Rugby & Gymnastics and Shelter Movers.
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