Julian Walmsley

Director @Catena Media

Vancouver, BC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2023 — Present

Director @Catena Media

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Vancouver, BC, CA

Devised and executed a strategic plan into two expanding markets, capturing a combinednet new revenue of $11 millionEvangelized the revenue process internally to best align Content teams, CROand sales to greatly improve efficiencyOverhauled pricing and commercial strategies to react to regional economicfluctuations, reducing costs by 9% in key marketsConducted comprehensive market analysis for product diversification,initiating new product lines for a 7% revenue increase from key nationalpartnersLed commercial negotiations for media and sub affiliation deals for anincrease of 12% of annual contractsBuilt and coached a high performance sales team to oversee key revenuegenerating markets

EDUCATION

N/A

McGill University

Management

SKILLS

Conversion OptimizationGoogle AdwordsDirect MailMarketing ManagementEmail MarketingCustomer RetentionCampaign ManagementContent ManagementMobile MarketingPpcManagementWeb MarketingSocial MediaWeb AnalyticsOnline GamingIntegrated MarketingAnalyticsBrontoStrategic PartnershipsCrmMarketingSEOSemMedia BuyingAffiliate MarketingGoogle AnalyticsOnline MarketingBrand DevelopmentDirect MarketingSalesOnline AdvertisingProduct ManagementAdvertisingSocial NetworkingDigital MediaSmsBusiness DevelopmentDigital MarketingBushcraftLeadership

ABOUT JULIAN WALMSLEY

With over 20 years of leadership experience in Online Gambling sales and marketing, I excel in driving commercial strategies that markedly increase revenue. I have deep industry knowledge and a track record of developing and executing sales initiatives that expand revenue and profitability.Outside work I am active in my community as a volunteer in local Rugby & Gymnastics and Shelter Movers.

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