Julian Tan

About Julian Tan

Consumer goods sales and marketing leader who sees the big picture and acts on it by driving change within organizations and at strategic customers. Skilled at turning analysis and insights into business results through pattern recognition, innovative thinking, and expert storytelling ability. Well-balanced left/right brain and an ability to break down and communicate complex issues enable strong cross-functional leadership and coaching. Able to engage with ease across all levels and cultures and highly proficient at dealing with both people and ideas.For big companies: Skilled at building capabilities, teams and departments from the ground up or through reinvention, having led initiatives in eCommerce, digital retail marketing, retail architecture, POP design & execution, global sales harmonization, shopper marketing, human-centered design, category management, restaurant portfolio management and sales automation & technology.For smaller companies, venture capital & private equity firms: Expertise in market structure & entry analysis, business model design, net free cash flow valuation models, business case authoring, contract manufacturing, agency & broker management and retailer contacts, coupled with the broad experience and right attitude to wear any hat needed on the commercial side of the business.For consulting engagements: Trained facilitator with strengths in both unstructured and systematic innovation methodologies, business process reengineering including six sigma techniques, change management and sales force training & incentive design, as well as myriad quantitative and qualitative shopper & consumer research approaches and business intelligence experience ranging across every tool imaginable (ERPs, TPMs, syndicated POS & Panel, retailer data feeds, database & visualization tools).

Experience

1. Principal Consultant

   Tanbrands

   Jan 2020 — Present · New York, NY, US

   Co-founder of a boutique multi-consultant partnership, providing innovation and launch consulting to nascent fast-moving consumer goods manufacturing clients selling primarily in highly regulated healthcare categories. Key projects include launch advisory for Ready To (DTC Vitamin Startup), retail launch strategy for Rif (Natural Feminine Care), channel expansion for Hollywog (OTC Medical Devices), and white label OTC contract manufacturing for Fort Payne Pediatrics (Medical Provider). Strategic partner in the New Solutions Network.

Education

• University of Colorado Boulder - Leeds School of Business

  Bachelor of Science - BS, Entrepreneurship/Entrepreneurial Studies

• Georgetown University McDonough School of Business

  Management Excellence Program

Skills

• Digital Strategy
• Business Model Innovation
• Change Management
• Innovation Management
• Strategy
• Cross-Functional Team Leadership
• Shopper Marketing
• Marketing Strategy
• Market Research
• Segmentation
• Crm
• Retail Category Management
• Product Development
• Brand Architecture
• Advertising
• Management
• Consumer Products
• P&L Management
• Leadership
• Competitive Analysis
• Sales Management
• Entrepreneurship
• Customer Insight
• Business Process Improvement
• Fast-Moving Consumer Goods (Fmcg)