Julianne Lopez
Performance Media Manager at Reckitt
- Role
- Performance Media Manager at Reckitt
- Location
- Bayonne, NJ, US
- LinkedIn followers
- 500 followers
About Julianne Lopez
I am an enthusiastic and ambitious Marketing professional who has a strong work ethic…
Experience
Performance Media Manager
May 2022 — Present · Parsippany, NJ, US
Lead performance marketing strategy across digital channels (search, paid social media, mobile, display) within VMS portfolio-Be a strategic partner to Brand, CX and Media manager to inform creative, effective and holistic performance strategies and tactics-Define performance goals and KPIs, devise activations through which to achieve them while implementing measurement plans-Develop recommendations for new growth initiatives and platforms, programs and initiatives that scale consumer acquisition-Develop test and learn scenarios to continue to innovate and accelerate media performance-On-going monitoring of digital campaigns performance (full funnel) and liaises with campaign operator to optimize (by creative, by audience, by touchpoint, by campaign)-Dive deep into reporting which includes but not limited to media plans, audience segments, geo and demo targets, and creative, etc.
Education
Rutgers Business School
Master's of Science in Digital Marketing, Marketing
Rutgers Business School
Bachelor’s Degree, Marketing
2011 — 2015
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