Julianne Toto
Digital Analytics Senior Manager @Sotheby's
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WORK HISTORY
Digital Analytics Senior Manager @Sotheby's
New York, NY, US
Lead digital campaign performance reporting across paid and organic channels, partnering closely with CRM and cross-functional teams to deliver actionable insights.Analyze site performance (Sothebys.com) in context of marketing campaigns, driving optimization of user journeys and ROI.Provide strategic guidance on campaign effectiveness, attribution modeling, and targeting strategies using Adobe Analytics, Segment, Snowflake, dbt, Amplitude, Google and Meta ads, Braze and Tableau.Maintain data integrity and operational health of Adobe Analytics; oversee event tracking and collaborate with engineering on regular updates.Deliver executive-level reporting and presentations to SVP of Growth and senior leadership, translating complex data into clear, business-focused narratives.Drive in-depth analyses to identify trends, evaluate marketing investment performance, and inform campaign forecasting.Partner with stakeholders to align analytics with broader business goals and proactively mitigate challenges with data-driven solutions.Champion the development of internal analytics tools to improve efficiency, insight quality, and campaign agility.Foster strong, trust-based relationships across teams and effectively communicate technical insights to diverse audiences.
EDUCATION
Monmouth University
Masters, Psychology
The University of Georgia
Bachelor of Science (BS), Psychology
Brookdale Community College
Associate of Science - AS, Computer Science
ABOUT JULIANNE TOTO
Transformational Digital Analytics professional with demonstrated success across industry verticals, B2C and B2B environments, and Sales, Marketing, and Product Web Experimentation • A/B Testing • Adobe Analytics / CJA • Adobe Launch • Adobe Target • Tag Management • Tableau • PowerBI • Python • SQL • Databricks • Attribution Modeling • Marketing Analytics • Marketing Datasets • Sales / Revenue Forecasting • Marchitecture • Digital Analytics • Web Architecture • Data Visualization • Data Science • Snowflake • Segment.io • dbt • Google Ads • Meta Ads • Braze
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