Julianna Laabs

About Julianna Laabs

I currently work in account management at VideoAmp, where I help ad agencies optimize and measure their video investments by offering solutions driven by industry-backed trends and knowledge. Prior to VideoAmp, I was agency-side in media departments managing, planning and buying all media types.

Experience

1. Client Success Lead

   VideoAmp

   Apr 2025 — Present · Minneapolis, MN, US

   Act as a strategic partner to senior-level stakeholders, fostering long-term relationships and driving year over year retention by articulating product value and key brand differentiators. This has led to my book of business renewing contracts multiple years in a row - increasing contract size, product suite adoption and product use- Coach a team by providing career development guidance and technical training to transform team members into high-performing contributors- Monitor client performance against complex KPIs, formulating data-driven strategies to meet objectives and scale the customer base- Partner with cross-functional leadership to refine internal processes, establish best practices, and optimize workflow efficiency for pre- and post-sale service teams- Consistently measure brand health metrics, including volume trends, retention rates, and churn analysis, to ensure continuous value delivery- Serve as an internal subject matter expert, providing escalation support and driving thought leadership to promote growth initiatives internally and set service standards for the broader team.

Education

• Kenyon Wanamingo High School

  Graduated with Honors

  2010 — 2014

• Drake University

  Bachelor’s Degree, Advertising

  2014 — 2017

Skills

• Facebook
• Social Media
• Microsoft Office
• Advertising
• Customer Service
• Microsoft Word
• Photoshop
• Public Speaking
• Leadership
• Marketing
• Market Research
• Indesign
• Teamwork
• Social Networking
• Time Management
• Media Planning
• Event Planning
• Communication
• Social Media Marketing
• Fundraising
• Graphic Design