Julianna Maxwell
Social Strategy @ The Weather Channel
- Role
- Lead Social Strategist at The Weather Channel
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Julianna Maxwell
Experienced Social Media Specialist with a demonstrated history of working in the…
Experience
Lead Social Strategist
Feb 2024 — Present
Manage the social media strategy and execution across The Weather Channel social presence, working cross-functionally with our Editorial, Product, and PR teams to develop best-in-class content and maintain TWC’s standing as the leading provider in the weather category. • Lead strategy for platforms including TikTok, Instagram, BeReal, Threads, Facebook, X, and Linked In.• Define key performance indicators and implement measurement, analytics and reporting methods to gauge success.• Manage Influencer marketing campaigns
Education
The University of Texas at Austin
Bachelor’s Degree, Business/Corporate Communications
2014 — 2018
Skills
- Microsoft Office
- Public Speaking
- Time Management
- Social Media Marketing
- Organizational Effectiveness
- Microsoft Excel
- Powerpoint
- Web Content Writing
- Microsoft Word
- Leadership
- Microsoft Powerpoint
- Public Outreach
- Management
- Wordpress
- Event Management
- Social Media
- Project Management
- Teamwork
- Interpersonal Communication
- Adobe Creative Suite
- Customer Service
- Social Networking
- Environmental Advocacy
- Research
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