Julianna Held

About Julianna Held

I\'m an experienced Product Development and Design professional with a strong background in the retail industry, specializing in graphic and textile design across a wide range of apparel categories—including accessories, kids, juniors, women’s, maternity, sleepwear, and activewear.Product is my passion. I thrive on collaboration and take pride in working with cross-functional teams to bring innovative, customer-focused solutions to life. With a deep understanding of the product development process—from concept to creation—I guide each stage with intention and creativity. This includes researching and presenting brand-right seasonal direction, developing cohesive concepts and compelling graphics/prints, leading through final approvals, and analyzing wins and opportunities for future growth.Every day, I’m focused on transforming ideas into meaningful product experiences—one concept at a time.

Experience

1. Senior Creative Designer

   Muk Luks

   Jul 2020 — Present · Milwaukee, WI, US

   Lead designer for all MukLuks Wellness products and Walmart-exclusive collections, overseeing the design and development of slippers, socks, and cold weather accessories for both Women’s and Men’s categories.Key Responsibilities & Achievements:• Drive seasonal design strategy by researching trends and analyzing competitive/aspirational brands to inform color palettes, patterns, and silhouettes.• Develop innovative yarns and product shapes in close collaboration with global vendors, ensuring feasibility, timely sampling, and alignment with brand and retail partner expectations.• Design all knit patterns and manage sample approvals for color, pattern, and fit in partnership with technical design.• Present seasonal concepts, product kickoffs, and final line reviews to internal teams and Walmart partners.• Successfully expanded the Wellness Socks category into a year-round business at Walmart, resulting in top-tier performance within the retailer’s accessories department.• Collaborate with in-house photographers and marketing teams to coordinate imagery for packaging and Walmart.com, meeting strict retail and e-commerce deadlines.

Education

• University of Wisconsin-Milwaukee

  Bachelors of Fine Arts, Graphic Design

  2005 — 2009

Skills

• Photography
• Packaging
• Art
• Illustration
• Graphic Design
• Graphics
• Dance Education
• Creative Direction
• Adobe Creative Suite
• Customer Service