Julian Hurtado

About Julian Hurtado

Marketing research consultant with over ten years of professional experience and deep understanding of the CPG industry globally. Skilled and qualified in managing and performing market research functions with a consistent focus in translating research into actionable marketing insights and recommendations. Dedicated team player, builder and leader, able to define business growth strategies and inspire others to accomplish business development objectives

Experience

1. VP of Analytics

   UM Worldwide

   Jan 2019 — Present · New York, NY, US

   Thought leadership, Multi Platform Analytic Insights, Media Optimization and custom solutions across multiple industries.

Education

• University of Connecticut

  Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services

  2012

• Universidad Jorge Tadeo Lozano, Bogota Colombia

  Bachelor's Degree in International Business

  1999

• University of Connecticut

  Advanced Business Certificate (ABC) in marketing for global competiveness

  2012

Skills

• Marketing Mix Modeling
• Spss
• Pricing Strategy
• Consumer Insight
• Market Research
• Consumer Marketing
• Segmentation
• Consumer Behaviour
• Fmcg
• Latin Dance
• Competitive Intelligence
• Econometrics
• Marketing Strategy
• Microsoft Office
• Advertising Research
• Statistics
• Thought Leadership
• Client Relations Skills
• International Trade
• Trade Marketing
• Media Planning
• Import/Export Operations
• Pricing Analysis
• Market Analysis
• Qualitative Research
• Competitive Analysis
• Market Intelligence
• Data Management
• Data Analysis
• Client Presentation
• Analytics
• Business Strategy
• Data Modeling
• Customer Segmentation Strategy
• Business Insights
• Nielsen
• Quantitative Research
• Marketing Research
• Customer Insight