Juliandra Jackson

About Juliandra Jackson

http://colorofthought.co/|| https://writtenjewels.com/|| https://juliandrajackson.com/ A grad student from IE School of Business in Madrid, Spain, I have a passion for creating digital content, storytelling techniques for campaigns and advertising, brand strategy and awareness as a basis for any business, and capturing audiences attention through digital media marketing. I also have a heart for small businesses, women in business, and solopreneurs. Marrying my history and background in video production and digital media, I am now starting a NEW coaching business called Color of Thought Media and Brand Coaching. This is a way to help propel those with small brands, grow and compete at a higher level. Before earning my masters, I worked at WPSU as a Sports Video Producer and Director for Penn State Football, Men\'s Basketball, and Lady Lions. I am now expanding my work experience from sports to other sectors of video, TV, storytelling, branding, and marketing.Using those production skills in my grad school program, I successfully planned and executed a branded awareness and fundraising campaign, including producing 5 videos in Spanish, which featured people with disabilities and a Madrid based non-profit/NGO.Besides media and digital advertising, I have a passion for heath and fitness. In four years I did five triathlons, one of which I did a personal campaign to raise awareness and funds for Human Trafficking victims. In addition, I joined the Happy Valley Women\'s Cycling Club, volunteering and participating in bike races around the state of Pennsylvania. I also became a Spin Instructor at the local YMCA and have a passion for spreading fitness and health wherever I am!This passion was the start of Written Jewels: a Beauty and Lifestyle Brand that is developing with Inspirational blogs, a signature book, pure health products, and an official spot for Bellia jewelry

Experience

1. Owner Digital Communication Strategy

   Color Of Thought Creatives

   Feb 2021 — Present

   After years as a Producer in sports and news, and earning a degree in Visual and Digital Media at IE University, I saw how the world was changing in 2020 and decided to to launch Color of Thought Creatives, an online brand to help small businesses with their branding and digital media. I made the LLC official in February 2021. I offer B2B consulting and creative services to help solopreneurs and small businesses create and enhance brand image and strategy including-Develop brand positioning strategies and messaging to support the launch of new services, digital products, and events-Analyze competitive landscape, identifying target audiences and developing marketing plans using our 3-step model-Collaborate with Color of Thought Creatives internal teams to develop effective visual designs that align with client objectives-Create content across multiple channels including website copy, blog posts, email campaigns, and social media management-Evaluate existing brand identities and provide recommendations for improvement or optimization-Identify opportunities to increase brand awareness through strategic partnerships and sponsorships-Provide guidance on corporate identity standards such as logo usage guidelines-Recommend improvements to existing processes related to content creation and distribution

Education

• Universidad Autonomia de Queretaro

  Bachelor of Arts (B.A.), Spanish Language and Literature

  2010 — 2010

• Westmont College

  Bachelor of Arts (B.A.), Communication Studies and Spanish Language and Literature

  2009 — 2013

• IE School of Science and Technology

  Master's degree, Digital and Visual Media

  2018 — 2019

• Accento de Trinidad

  Bachelor of Arts (B.A.), Spanish Language and Literature

  2012 — 2012

Skills

• Creative Writing
• Communication Skills
• Public Speaking
• Fashion Writing
• Voice Over
• Social Media Marketing
• Relationship Conflicts
• Group Projects
• Spanish-Speaking
• Blogging
• Research
• Critical Thinking
• Study Abroad Programs
• Event Planning
• Video Editing