Julian Daly

About Julian Daly

As an AV Producer at Netflix, I direct the creation and localization of high-quality AV marketing assets for various titles and campaigns, within budgets and timelines. I have over 14 years of experience in the media and entertainment industry. I have facilitated the successful roll-out of marketing campaigns for major theatrical and streaming titles, such as Now You See Me 2, John Wick 2, Wonder, and Winchester, by coordinating with the post-production teams and external agencies. I have also saved ~$20M in asset creation costs by implementing a workflow to reformat on-service AV assets and repurpose them for marketing needs. I am passionate about bringing the best ideas and events to life and entertaining and inspiring audiences around the world.

Experience

1. Av Producer

   Netflix

   Nov 2018 — Present · Los Angeles, CA, US

   Facilitated successful roll-out of marketing campaigns by directing finishing and localization of AV assets, such as trailers, TV spots, digital asset buys, in-cinema AV, multi-titles, sizzles, within budgets and timelines. Coordinated with the post-production teams to source non- final scenes, BTS, dailies and overcut them into trailers; distributed the localized and finished assets to the relevant internal teams. • Saved ~$20M in asset creation costs by rolling out a workflow to reformat on service AV assets; collaborated with the product teams to repurpose spots for marketing needs. Helped support titles with limited marketing budgets; improved viewership. • Maintained asset accuracy and quality control by implementing a centralized localization tool; streamlined delivery and finishing workflows cross-functionally. Worked closely with finishing vendors to optimize asset delivery for different regions globally. • Improved productivity of internal cross-functional partners by training them on digital asset management tools. • Directed the AV finishing and localization process of Crip Camp – a high-sensitivity Barack Obama production; released one of the most accessible trailers in Netflix history by overseeing the implementation of first-ever full SDH subtitles and audio description. • Optimized operations of the Latin American team and improved collaboration between the marketing and post-production teams by identifying and mitigating systemic gaps. • Key Work Credits: The Irishman, Locke and Key, Stranger Things, Sintonia, Big Mouth, Snowpiercer, The Christmas Chronicles: Part Two, & Crip Camp.

Education

• UCLA

  Production, Film/Broadcast

  2007 — 2011