Julian Baneth
Chief Operating Officer at Baneth & Baker Analytics
- Role
- Chief Operating Officer at Baneth & Baker Analytics
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Julian Baneth
I co-founded Baneth & Baker Analytics, a marketing analytics agency dedicated to helping Shopify brands optimize each dollar of ad spend and better understand channel ROI. Clients that work with us get the following: 1) The right data captured in GA4 and Google Tag Manager2) Centralized data sources in a BigQuery data warehouse3) Actionable dashboards and reporting in Looker Studio4) Optimized ad spend and channel ROI estimation using Google Meridian far as my background, I earned my Masters degree in Economics from UNC Charlotte, and while in school I worked a part-time job as a marketing analytics consultant under a statistician for leading manuka honey brand Wedderspoon Organic. Discovering ways to apply classroom concepts to real-world business challenges, I quickly developed a passion for using statistics and econometrics to tackle and solve business issues. After graduating, I spent some time as an Economic Research/Quantitative Modelling Analyst at Ally Bank, where I analyzed and reported real-time economic data regarding the labor market, inflation, consumer behavior, trade, monetary policy, and overall economic activity to key stakeholders. I also participated in the bank\'s economic stress testing procedure that is overseen by the US Federal Reserve. Although my time at the bank had to come to an end in order to support a family member, I gained invaluable experience in data analysis, econometrics, and statistics that I now apply in the realm of digital marketing and e-commerce. Always looking to meet new people, explore new places and learn new things. Let\'s connect!
Experience
Chief Operating Officer
Dec 2023 — Present · NC, US
Co-founded an analytics agency that helps Shopify ecommerce brands leverage their data to understand channel ROI and drive marketing strategy.• Assisted North America\'s largest seller of manuka honey in leveraging marketing analytics, contributing to a 43% annual increase in direct-to-consumer revenue.• Our clients get the following: more accurate data and tagging, centralized data sources in one place, actionable dashboards, and optimized marketing budget allocation using Google Meridian Marketing Mix Modeling.
Education
UNC Charlotte Belk College of Business
Bachelor of Science - BS, Economics
2019 — 2021
Appalachian State University
Economics
2017 — 2019
University of North Carolina at Charlotte
Master of Science - MS, Economics
2021 — 2023
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