Juliana Whitney
Founder & Principal Cannabis Business Strategist @Cann Strategy
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WORK HISTORY
Founder & Principal Cannabis Business Strategist @Cann Strategy
US
Cann Strategy is a specialized cannabis business strategy firm that works with industry investors, entrepreneurs and operators to maximize business outcomes from license applications to operations launch, expansion strategy, long term growth tactics and competitive advantage development.
EDUCATION
University of Nevada-Las Vegas
Master of Business Administration (MBA), Business Administration and Management, New Venture Development
University of Nevada-Las Vegas
Bachelor's degree, Sociology
The Webb Schools
High School Diploma
University of Nevada-Las Vegas
Bachelor's degree, Communication and Media Studies
SKILLS
ABOUT JULIANA WHITNEY
Strategic operator and advisor at the intersection of regulated industries, retail, and brand-driven growth.I work with executive leadership teams to build scalable, compliant, and high-performing businesses—bridging the gap between vision and execution. My focus is on operational excellence: aligning marketing, retail, product, and compliance into systems that don’t just function, but drive measurable revenue and long-term enterprise value.With over a decade of experience in the cannabis industry, I’ve supported companies across multiple markets in launching, restructuring, and optimizing operations—from licensing and market entry to full-scale operational design. My work has contributed to successful license wins for minority and women-owned businesses, the development of compliant operating frameworks, and the evolution of multi-state retail and brand strategies in highly regulated environments.My approach is grounded in a simple belief: the companies that win are not just well-positioned—they are well-built.That means disciplined infrastructure, clear systems, and teams aligned around execution—not just ideas.I’m particularly focused on: Operational strategy and systems design Retail and customer experience optimization Revenue-driving marketing infrastructure (CRM, lifecycle, SEO) Compliance-forward growth in regulated markets Brand positioning that translates into real performanceAs the industry matures, I’m committed to helping define what “best-in-class” looks like—moving from fragmented growth to institutional-grade operations.
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