Juliana Spaven

Attract what your Business Needs for your Next Stage of Growth @Magnetic Brand Strategy

Magnetic brands attract not only profits and revenues but the stakeholders essential to a business’ success. I build for these elements with my framework that involves refining and strengthening business strategy, brand strategy and storytelling strategy. I start by reviewing your business strategy, because a sound business strategy is an excellent platform for a powerful brand strategy. I work to insulate businesses from inefficient use of resources; getting sidetracked; not delivering on key objectives; and overpromising. I also look for new opportunities for differentiation / disruption / innovation. Then I turn to brand. Brand strategy defines your brand and what you choose to focus on. It defines what you will not focus on. It clarifies your mission; it declutters and un-confuses, and it detangles competing priorities. The end result is clarity and focus; a vision that logically and strategically makes sense; prioritization. It is a simple, compelling articulation of what your brand stands for. Brand defined becomes your sales strategy, your negotiation leverage, your talent acquisition, your motivator and your North Star in times of uncertainty. Finally, I turn to storytelling. As humans, we are wired for connection, and storytelling is simply the best communications method to connect with another person. Stories capture our attention. They transport us, motivate us, and persuade us. Storytelling strategy is core to how we build connections between a brand and its audience. These three frameworks come together to create a Magnetic brand: one that is positioned for growth and attracts the right stakeholders for business success. To learn more about how I build brands, please visit magneticbrandstrategy.com or download a copy of our white paper, entitled “What Makes for a Magnetic Brand?”