Julian A. Sarmiento

About Julian A. Sarmiento

I help DTC wellness brands grow through performance marketing, conversion-focused creative, and strategy rooted in execution. Whether it’s scaling ad campaigns in compliance-heavy industries or building retention flows that retain, I specialize in turning complexity into growth.I’ve worked across a range of high-growth e-commerce and local brands, most notably in cannabinoids, functional mushrooms, and health supplements, leading everything from Meta and Google Ads to email automation, bridge page builds, and CRO audits.Here’s a snapshot of what I bring to the table:Growth Strategy & Paid MediaBuilt and managed full-funnel campaigns across Meta, Google, X, and TikTok—often in categories with strict ad restrictions. I’ve led creative strategy, influencer UGC sourcing, and content testing frameworks to improve ROAS and scale brands efficiently.Email Marketing & RetentionDesigned and implemented multi-step Klaviyo flows (welcome, post-purchase, winbacks) with optimized segmentation and deliverability strategies. Improved email revenue attribution from 10% to almost 40% in 3 months.Sales & Business DevelopmentCreated outbound systems (LinkedIn, cold email, referrals) to build a pipeline and close deals. Led consultative sales conversations and upsold high-ticket offers aligned to performance outcomes. Landing Pages & CROAudited and rebuilt landing pages using data from GA4, heatmaps, and user behavior tools. Contributed to a 35% increase in AOV and more than 50% conversion rate improvement across multiple brands.SEO/SEMLed technical and content-focused SEO strategies. Experience includes keyword targeting, on-page optimization, GMB setup, and branded/non-branded search ads. Page 1 for \"Amanita Gummies\" or \"Delta 9 Gummies\" was some of my favorites.Project Ops & ExecutionComfortable leading multiple projects simultaneously, aligning teams on timelines, budgets, and deliverables—without losing sight of performance.Tools & Platforms:WooCommerce • BigCommerce • Shopify • Klaviyo • HighLevel • GA4 • X Ads Manager • TikTok Ads Manager • Meta Ads Manager • Google Ads • WordPress • SEMrush • Ahrefs • Screaming Frog • Canva • Figma • Hubspot • Asana • HubstaffIf you’re a founder or investor looking to grow a DTC brand, especially in wellness or regulated markets, I’m always open to collaborating on high-impact projects.When I’m not working, I’m usually responding to negative ad comments on Meta or trying to finally nail that Van Halen solo.

Experience

1. Chief Operating Officer

   Sfl E-Commerce

   Mar 2022 — Present · Broward County, FL, US

Education

• Florida International University

  Bachelor of Business Administration (B.B.A.), Marketing

  2013 — 2016

Skills

• Facebook
• Time Management
• Event Planning
• Community Outreach
• Social Media
• Marketing
• Sales
• Customer Service
• Peer Mentoring
• Social Media Marketing
• Advertising
• Marketing Strategy