Juliana M.

About Juliana M.

B2C/B2B global marketing experience in multinational companies across various markets in North America, LATAM and APAC.* Marketing full funnel Mix Strategy, Planning and Management with great focus on Growth, Performance and Digital, Brand Management and Inbound Strategy.* Multicultural, international, cross-functional experience.* Substantial experience in starting the marketing department from zero, from creating new processes, budget management, planning, and implementation in fast-paced environments.* Fluent in English and advanced Spanish. Native language: Portuguese

Experience

1. Global Brand Marketing Manager

   Indeed

   Aug 2022 — Present · Atlanta, GA, US

   Managing integrated, large-scale global brand campaigns for B2C and B2B for the US, Canada, India and Australia- Overseeing campaigns with large media partners such as The New York Times, The Wall Street Journal, Business Insider, TikTok, YouTube, Meta (Facebook, Instagram), Globe and Mail, Morning Brew, among others- Goal of increasing brand awareness, consideration, shift of brand perceptions and actions (brandformance)- Main projects involve insights discussions to drive campaign ideas and planning, marketing brief development, budget management, pre campaign tests (System1, Sentient), campaign management and measurement- Partnering with several teams such as Brand Strategy, Media, Social Media, Content team, PR and Brand Science teams on integrated efforts- Working with local country marketing teams to align on strategy and goals.

Education

• Comschool / Ecommerce School

  High Performance Digital Marketing Management - 150hs

• University of California San Diego

  Business Management

• FIA - Fundação Instituto de Administração

  Master of Business Administration (MBA)

Skills

• Advertising Planning
• Marketing Communications
• Planejamento Estratégico
• Marketing
• Online Advertising
• Copywriting
• Strategic Planning
• Event Planning
• Sales Operations
• Product Management
• B2c Marketing
• Social Media Marketing
• Publicidade
• Budget Management
• Trade Marketing
• Gestão De Marketing
• International Marketing
• Public Relations
• Google Analytics
• Media Planning
• SEO (Otimização De Motores De Busca)
• Business Strategy
• Branding Development
• Ecommerce
• Product Launch
• Online Marketing
• Marketing Management
• Market Planning
• SEO
• Performance Marketing
• Social Media
• Publicidade Online
• Digital Marketing
• Relações Públicas
• Estratégia Empresarial
• Advertising
• Mídias Sociais
• Competitive Intelligence
• Marketing Strategy
• Marketing Online