Juliana Ludema McPherron
Senior Content Coordinator @Smithbucklin
Signup · Get unlimited contacts
WORK HISTORY
Senior Content Coordinator @Smithbucklin
Chicago, IL, US
Direct digital and print content operations for a portfolio of 8+ associations, managing the strategies and processes required to publish and promote hundreds of content pieces annually.• Develop content strategies tied to strategic plans, representing the content perspective during budget development and executive leadership consultations. • Increase and track content reach using Google Analytics 4 and Google Search Console, securing a budget expansion for a primary client through proven return on investment.• Serve as a hands-on contributor and journalist, interviewing Subject Matter Experts to write articles, script and record podcasts, and provide real-time onsite coverage at national industry conferences.• Act as managing editor for client publications, and serve as volunteer editorial committee lead, translating Subject Matter Expert and volunteer ideas into published articles and podcasts.• Oversee graphic design and visual branding for publications and digital hubs, managing budgets and timelines to ensure stakeholder approval.• Improve workflows and content tracking infrastructure via Notion and automated submission forms, resulting in content pipelines planned several months in advance.• Increased social media engagement by 50% for a nursing client by leveraging industry-specific humor and authentic community building.• Co-founded and co-chair Smithbucklin’s Sustainability Interest Group, leading internal advocacy to engage approximately 8% of the global employee population.• Spearhead Artificial Intelligence writing guidelines and disclosure ethics for content teams to maintain publication integrity.• Onboard and mentor new associates to foster a culture of creativity, accountability, and performance within the content team.
EDUCATION
Calvin University
Bachelor of Arts (B.A.), Strategic Communication
SKILLS
ABOUT JULIANA LUDEMA MCPHERRON
I am a strategic communicator and storyteller dedicated to creating content that resonates and drives meaningful change. With a background spanning professional writing, nonprofit marketing, and association management, I specialize in creating and enacting content strategies that advance organizational missions. In my current role as a Senior Content Coordinator at Smithbucklin, I manage and execute high-value content for multiple not-for-profit associations. My experience is rooted in the belief that effective communication is the bridge between an organization’s mission and the community it serves. Whether I am supporting fundraising initiatives through storytelling — as I did during my time with Feeding America West Michigan — or coordinating volunteer outreach, my focus remains on amplifying voices and creating spaces where people feel heard.Beyond my professional role, I am committed to community-led sustainability and local engagement. I serve as a Steering Committee member for Taylor Street Farms, where I help oversee the governance and growth of our community garden, ensuring it remains a vibrant, inclusive space for neighbors to connect and grow together. I also serve as a Co-Chair for the Sustainability Interest Group at Smithbucklin, leading volunteers in conversation and action around environmental responsibility.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.