Juliana Leonora Jalon
Head of Business Transformation - Bat Italy @BAT
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WORK HISTORY
Head of Business Transformation - Bat Italy @BAT
Rome, IT
Spearheaded the creation of a unified data lake, integrating fragmented data sources for accurate sales metrics. • Delivered real-time reporting capabilities, eliminating manual input and enhancing operational efficiency. • Established AI readiness by digitizing processes and aligning data governance with business objectives. • Accelerated digital transformation through tailored training and support, fostering a culture of innovation.• Enhance data-driven Revenue Growth Management analysis and actionable insights with measurable impact on business
EDUCATION
Instituto Inmaculada de Castelar
High School, Humanista
University of Buenos Aires
Graduate degree, Business Administration
Universidad del CEMA
Master in Business Administration (M.B.A.)
ABOUT JULIANA LEONORA JALON
With over two decades of experience, I specialize in driving impactful business transformations and enabling data-driven decision-making at BAT. As Head of Business Transformation, I lead initiatives that integrate advanced analytics and AI to deliver actionable consumer insights, optimize the marketing mix, and empower leadership with digitalized performance tools. My work is anchored in fostering a consumer-centric approach while championing revenue growth management (RGM) strategies to create a sustainable and profitable future. Previously, I spearheaded the creation of RGM frameworks and roadmaps as Head of Revenue Commercial Finance, Italy. By leveraging data analytics, I enabled strategic planning, product and channel profitability improvements, and enhanced investment returns. My mission is to align financial strategies with long-term business goals, combining analytical precision with a focus on market dynamics to drive innovation and growth.
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