Juliana Mead
VP Marketing. Brand Builder. Marketplace Leader. Ex The Knot, Amex.
- Role
- Senior Director of Marketing at StreetEasy
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Juliana Mead
Marketing Leader with 20 years of experience driving digital transformation.Launched leading global wedding advertising brand connecting small businesses with 13M+ unique visitors per month.Developed foundational marketing practices for “teenaged” startups.Played key role in reinventing a 90-yr old brand.ACCOMPLISHMENTS- Built B2B brand for The Knot\'s marketplace through $933M acquisition/merger- Accelerated revenue recovery and brand KPIs by guiding SBOs through pandemic- Found product-market fit + scaled Professional Services for startup acquired for $360M- Created positioning, partnerships, products for Amex that generated $60M+ prior to $900M PE investment.CORE COMPETENCIES- Brand Strategy, Positioning + Segmentation- Marketing Strategy + Communication- Content Marketing + Community- Sales Enablement + Lead Generation- Product Marketing- Team Development- Cross Functional Leadership
Experience
Senior Director of Marketing
Jul 2023 — Present · New York, NY, US
Heading up Marketing for Zillow\'s NYC brand: Brand, Content, Creative, Product Marketing, Lifecycle Marketing, Marketing Operations.
Education
Columbia University
Arts Administration, Marketing, Law
2004 — 2005
Colgate University
BA, English / Liberal Arts
Skills
- Program Management
- Marketing Research
- Customer Acquisition
- Awesomeness
- Strategic Partnerships
- Leadership
- Product Marketing
- Digital Strategy
- Sales Support
- Online Marketing
- Marketing Communications
- Brand Management
- Marketing Strategy
- Integrated Marketing
- Product Management
- Brand Architecture
- Strategic Planning
- Product Development
- Email Marketing
- General Awesomeness
- Product Naming
- Presentation Development
- Sales
- Sales Operations
- Competitive Analysis
- Marketing
- Brand Strategy
- Brand Development
- Segmentation
- Market Research
- Digital Marketing
- Direct Marketing
- Brand Stewardship
- Advertising
- Customer Insight
- Strategy
- Analytics
- Business Strategy
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