Juliana Warner
Integrated Marketing Manager B2b @Verizon Business
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WORK HISTORY
Integrated Marketing Manager B2b @Verizon Business
Responsible for developing and executing marketing programs using innovative solutions for the company\'s sales and marketing needs, using a mix of creative skills and marketing expertise to impact both internal and external customers to create awareness and promote the brand. This includes account-centric demand programs that generate new prospects and advance existing opportunities for the sales team. Led first-ever \"SMB Days\" campaign for Mid-Markets, which included advertising, social media, CRM promo, PR, website and demand gen tactics. Resulting in 74% Y/Y sales lift of which 27% were new logos. Designed and implemented 3 key platforms with audience and industry vertical-specific content such as presentations, case studies, solution briefs, web content, data sheets, and sales playbooks that can be utilized for internal and customer facing situations. Requested by senior leadership on numerous occasions to serve key teams including collaborating on the implementation of a Marketing AI tool to generate leads. 2022 Awards: Mid Markets Mover
EDUCATION
University of Pennsylvania
Wharton Institute of Executive Education, Commercial Marketer
University of Utah - David Eccles School of Business
MBA, Marketing & International Business
Stanford University Graduate School of Business
Advanced Project Management
University of Utah
Family and Consumer Sciences/Human Sciences Business Services
SKILLS
ABOUT JULIANA WARNER
Strategic and results-driven leader with over 20 years of experience conceptualizing and…
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