Juliana U.

About Juliana U.

I believe my best assets are communication, critical thinking, and organization. From my experiences, I\'ve learned that I work best when I work independently after having a bit of guidance in the beginning. I always make sure to ask questions whenever I\'m unsure about certain processes or procedures, but I\'ve recognized that I\'m a quick learner and adapt quickly to different environments. I love to think (both logically and creatively), to discover new information, and interpret its meaning or even create one. Essentially, I\'m an avid learner, a friendly character, and I am always ready to face new challenges and overcome them!

Experience

1. Marketing Coordinator

   Prophet

   May 2022 — Present · New York, NY, US

   Maintained 4 social platforms (LinkedIn, Instagram, Facebook, Twitter) daily by identifying engagement opportunities, ideating content, and scheduling posts to increase following by 10% for a mid-size consulting company. Exceeded LinkedIn benchmark metrics by implementing data-driven strategies resulting in a 39% increase in engagement rate (ER), and a 35% increase in click-through rate (CTR). Partnered with a software organization to create a whitelabeled experience to increase user engagement on the platform, which involved finalizing the contract, creating a new brand identity, new training materials, and executing the rollout plan, leading to 5% increase in user engagement within the first month of relaunch.

Education

• Rutgers Business School

  Bachelor's degree, Marketing & Business Analytics Information Technology