Juliana Figueiredo Rochelle

Senior Director of Product Development @Neora

Dallas, TX, US
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WORK HISTORY

Feb 2024 — Present

Senior Director of Product Development @Neora

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TX, US

Head of new product development for Beauty (Skincare/Haircare) and Wellness lines.

EDUCATION

2006 — 2008

Brazilian Institute of Market and Capital (IBMEC) Rio de Janeiro

MA, Marketing Business Administration

2006

Universidade Estacio de Sa (UNESA) Rio de Janeiro

BA, Social Communications/Advertising

2010 — 2012

Thunderbird School of Global Management

MBA, Global Management; Brand Management

ABOUT JULIANA FIGUEIREDO ROCHELLE

Marketing professional fluent in English, Spanish and Portuguese with expertise in brand positioning, new product development and disruptive innovation for FMCG/Beauty industry.• Recognized hair specialist, responsible for disruptive innovations in both haircare and haircolor segments.• Experience in building brand innovation pipelines for haircare, haircolor, skincare and body categories.• International strategic planning, leadership, and team building experience • Ability to build strong relationships with cross-functional teams (R&D, Manufacturing, Claims, Legal.)

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Juliana Figueiredo Rochelle — Senior Director of Product Development at Neora in Dallas, TX, US | Unifers