Juliana Arruda Diquez
Territory Lead - Southeast @Via
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WORK HISTORY
Territory Lead - Southeast @Via
FL, US
EDUCATION
FGV - Fundação Getulio Vargas
BA, Business, Marketing
The Wharton School
MBA, Strategy & Marketing
ABOUT JULIANA ARRUDA DIQUEZ
AREAS OF EXPERTISEDevelop & Execute Strategic Plan | Manage Complex Projects | Hire Top Performers | Accelerate Revenue Growth | Analyze Markets & Competitors | Build Key Account Relationships | Lead Product Development | Set Pricing & Negotiate Contracts | Manage Forecasting & Sales | Lead & Mentor Teams | Gain Executive Buy-in | Improve ProcessesACCOMPLISHMENTS • Won regional RFP that flipped competitor portfolio of largest regional retailer• Developed expansion plan into emerging markets, sourced manufacturing partner, built distribution agreements, obtained regulatory approval, developed sales plans & targets, and hired local team • Reduced customer implementation time by 3 months, and simplified multi-market expansion • Relaunched product to obtain segment leadership with 1/3 of competitor investment • Created framework that redefined regional economics for 6 competitive markets.Passionate about driving value by combining strategic view with hands-on execution.
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