Julian Schnee
Senior Director @J/PR
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WORK HISTORY
Senior Director @J/PR
New York, NY, US
I lead communications strategy for a portfolio of leading luxury hospitality and lifestyle brands, partnering closely with founders, owners, and executive leadership to shape brand narrative, reputation, and long-term positioning- Own strategic communications and earned media programs for global luxury brands including Belmond North America, Waldorf Astoria New York, Banyan Tree Mayakoba, FORESTIS, Grand Hotel Tremezzo, Hotel Bel-Air, and Beaverbrook- Serve as senior advisor to C-suite and ownership groups, aligning communications with commercial priorities, brand equity, and asset-level growth- Act as primary senior media contact for U.S. and international outlets across travel, lifestyle, culture, and business- Lead launch and relaunch communications for flagship properties and new concepts, including the reopening of Waldorf Astoria New York, generating 18.9B+ impressions and securing coverage in The New York Times, Conde Nast Traveler, and Travel + Leisure- Oversee integrated PR, social, influencer, and partnership programs across multiple markets and brand platforms- Manage agency teams and cross-functional partners with accountability for scopes, resourcing, timelines, and performance- Drive account growth and profitability, partnering closely with Finance on forecasting and ROI- Build and mentor high-performing teams across the U.S. and U.K, leading hiring, promotions, and leadership development- Contribute to new business strategy and pitch leadership, securing long-term partnerships with leading luxury hospitality and lifestyle brands
EDUCATION
Emerson College
Bachelor of Science (B.S.), Integrated Marketing Communication: Advertising and PR
SKILLS
ABOUT JULIAN SCHNEE
I am a senior communications leader with extensive experience building and promoting brands across luxury hospitality, travel, lifestyle, and experiential sectors. I specialize in shaping narratives, driving earned media impact, and leading high profile launches for luxury brand portfolios, iconic properties, and emerging hospitality brands.Currently, I serve as Senior Director at J/PR, leading communications strategy for marquee hospitality and lifestyle brands across North America and Europe. I partner closely with founders, executives, asset owners, and cross-functional stakeholders to align communications with commercial objectives, reputation stewardship, and long-term brand equity.My work spans flagship hotel and luxury cruise openings, brand relaunches, executive positioning, media and influencer relations, crisis communications, and integrated storytelling across earned, owned, and shared channels. I have led communications for some of the most anticipated moments in global luxury hospitality, including the reopening of Waldorf Astoria New York, securing top-tier coverage in outlets such as The New York Times, Conde Nast Traveler, and Travel + Leisure.A core focus of my leadership is building and mentoring high-performing teams, managing agency and cross-functional partners, and bringing structure, creativity, and accountability to high profile brand portfolios and independently owned luxury properties. I am equally comfortable operating at the brand, asset, and enterprise level.With a multicultural upbringing and professional experience living and working in the United States, London, and Argentina, I bring a global perspective to communications leadership. I am fully bilingual in English and Spanish and have deep understanding of the global luxury hospitality landscape, particularly across North America, Europe, and Latin America.
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