Julian Lacey
Web Strategy | Digital Marketing Leader | Driving Growth & Innovation | B2B & B2C Expert
- Role
- Senior Manager, Web Strategy at 科磊股份有限公司
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Julian Lacey
I\'m an experienced senior manager with over two decades of experience in digital…
Experience
Senior Manager, Web Strategy
Jun 2011 — Present · US
Drive all aspects of KLA-Tencor’s corporate web strategy, external digital properties and digital marketing. Key achievements include significant user experience improvements, search engine optimization, increased traffic, leads, as well as expanded global website footprint. Responsibilities also include competitor research, user experience, organizational and structural design, technology selection & implementation. My team closely collaborates with IT, HR and internal business partners to create both short and long-term roadmaps to enhance KLA-Tencor’s online presence worldwide.HIGHLIGHTS AND ACCOMPLISHMENTS- Led the development and execution of comprehensive web strategies, enhancing user experience, SEO, and increasing website traffic and lead generation- Directed cross-functional teams to create and implement strategic roadmaps for improving KLA-Tencor’s global online presence- Enhanced website performance, stability, and usability; managed web performance and optimization roadmaps- Served as the subject matter expert for Corporate Communications, liaising with internal and external stakeholders- Set and executed digital marketing strategies, achieving measurable improvements in traffic and lead acquisition.
Education
San José State University
Computer Science
Skills
- User Interface Design
- Business Development
- Strategy
- E-Commerce
- Digital Marketing
- Strategic Partnerships
- Digital Strategy
- Competitive Analysis
- Web Design
- Creative Direction
- Program Management
- Crm
- Css
- Google Analytics
- Brand Management
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Advertising
- Marketing
- Mobile Devices
- Usability
- Web Development
- SEO
- Enterprise Software
- Product Marketing
- Social Networking
- Management
- Analytics
- Lead Generation
- Digital Media
- Integration
- Online Advertising
- Web Analytics
- Integrated Marketing
- Ppc
- Email Marketing
- Project Management
- Online Marketing
- Cms
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