Julian Diaz
Engineering Lead, Data & Ai @Procter & Gamble
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WORK HISTORY
Engineering Lead, Data & Ai @Procter & Gamble
Toronto, ON, CA
Technical lead for global Media Reporting at P&G, one of the world’s 3 largest advertisers.• Architected the global media data model and semantic layer, converting TB-scale raw data into refined, enterprise-standard assets that serve as the foundation for all global analytics.• Developed modular AI capabilities for enterprise-scale orchestration, enabling automated data retrieval and insight generation to transform natural language intent into governed reporting.• Managed a team of 10 engineers, increasing development velocity by 2–3x through modernized AI workflows and expanded automated testing and documentation coverage.• Own reporting innovation and composite roadmap initiatives, partnering with business units to deliver self-service analytics capabilities built on our core data foundations.
EDUCATION
Universidad de Los Andes
Industrial Engineering, Operations Research
The University of Winnipeg
Postgraduate Degree, Predictive Analytics
ABOUT JULIAN DIAZ
I lead the engineering efforts behind global media reporting at P&G, focusing on transforming massive datasets into modular, AI-enabled analytics products. My work sits at the intersection of large-scale data architecture and generative AI orchestration—building the foundational systems that allow the world’s largest brands to move from complex business questions to governed insights in seconds.Currently, I am focused on scaling \"Innovation as a Product\" by modernizing engineering workflows through human-agent collaboration and architecting the next generation of self-service data platforms.
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