Julia Jernigan

About Julia Jernigan

I\'m a branding special agent for corporations that are new, tired, confused or troubled. Helping start-ups is as thrilling to me as realigning established billion-dollar+ brands. My background as a generalist has made me uniquely qualified to create and implement proven marketing solutions across many industries, serving both B2B and B2C clients. Areas of Expertise:• Branding and marketing strategies• Public Relations/corporate communications/reputation management • Public speaking • Seniors product branding, marketing and PR• Start-up business strategy/consultation• Advertising strategy, creative & implementation• Events/tradeshow strategy, management, on-site coordination, follow up continuity campaigns• Employee management• Product branding/positioning, point-of -purchase strategy, merchandising tactics and fixture solutions• Concept, art direction and production supervision of international retail catalogs• Supervise photographers, stylists, writers, scheduling and support staff

Experience

1. Director of Creative Services

   Witmer Group

   Feb 2011 — Present

   Kristina Witmer leads a team of seasoned digital marketing experts, creative gurus and content managers to serve B2B and B2C accounts. Our team can deliver on any and all of the following:Marketing ConsultationBrand Development & EngagementBusiness strategyNew Business Start-up ConsultationOnline Marketing SolutionsPublic RelationsCrisis ManagementEvent Planning & ManagementLead GenerationSearch Engine Optimization - SEOSearch Marketing & PPC ManagementWeb Content MarketingSocial Media MarketingPress Release Distribution & Story SubmissionOnline Video OptimizationMarketing SoftwareSEO Link Building Services

Education

• Southern Methodist University

  Bachelor's Degree, Advertising with Minors in Spanish and Studio Art

  1981 — 1984

Skills

• Creative Strategy
• Public Relations
• Advertising
• Management
• Direct Marketing
• Social Media Marketing
• Online Advertising
• Cross-Functional Team Leadership
• Internal Communications
• Brand Development
• Marketing Strategy
• Media Relations
• Sales
• Competitive Analysis
• Creative Direction
• Strategy
• B2b
• Marketing
• E-Commerce
• Strategic Partnerships
• Market Planning
• Social Media
• Strategic Planning
• Online Marketing
• Email Marketing
• Brand Management
• Start-Ups
• Trade Shows
• Event Planning
• Marketing Communications
• Integrated Marketing
• SEO
• Digital Marketing
• Lead Generation
• New Business Development
• Budgets
• Social Networking
• B2b Marketing
• Copywriting
• Web Design