Julia Ito

About Julia Ito

Appfire has benefited from over three years of leadership in product management, where a focus on the voice of the customer and product vision has driven innovation and strategic alignment. Core contributions include supporting agile methodologies, enhancing collaboration, and delivering solutions tailored to user needs, ensuring impactful and scalable outcomes for the Administration, Platform Integration and DevTools categories. Previous experience at CLAI Payments included defining product strategies and spearheading launches like PAYTESTER, advancing real-time transactions, and fostering key partnerships. These efforts showcased a commitment to aligning business growth with technology-driven solutions, emphasizing collaboration, and adopting modern practices like DevOps and SCRUM to drive organizational success.

Experience

1. Principal Product Manager

   Appfire

   Aug 2021 — Present · Houston, TX, US

   Lead product vision and strategic direction for Appfire’s Administration, Integrations, and DevTools categories within the Atlassian ecosystem, including flagship apps such as Connector for Salesforce & Jira, TFS4JIRA Azure DevOps Integration, Configuration Manager for Jira, Webhook to Jenkins, and Yet Another Commit Checker.* Define category-level strategies and roadmaps for 30+ global apps, collaborating closely with engineering, UX, and GTM teams across six time zones* Guide product discovery and delivery through a blend of customer interviews, user feedback, and instrumentation to improve onboarding and retention* Drive continuous improvement initiatives that reduced technical debt, improved product quality, and enhanced the customer experience* Champion innovation through company-wide hackathon and design thinking workshops, fostering a culture of creativity and cross-functional collaboration* Partner with M&A teams to align new acquisitions to strategic goals and category frameworks* Serve as a cultural leader, mentoring remote teams and creating a values-driven environment focused on accountability, curiosity, and excellenceCurrently pursuing a Master’s in Artificial Intelligence at Purdue University to deepen technical insight and support future-forward product leadership.

Education

• Fundação Bradesco

  HS, Computer Data Processing

  1986 — 1989

• Purdue University

  Master in Artificial Intelligence, AI Management and Policy

• Rice Business

  MBA, Business

  2006 — 2008

• Pontifícia Universidade Católica de São Paulo

  Bachelor's degree, Economics

  1990 — 1994

Skills

• Integration
• Agile Project Management
• Product Management
• Strategic Partnerships
• Partner Management
• Web Marketing
• Project Management
• Enterprise Software
• Salesforce.com
• Sales Enablement
• Virtualization
• Software as a Service (Saas)
• Business Development
• Software Industry
• Cloud Computing
• Computer Security
• Sharepoint
• Go-to-Market Strategy
• Customer Relationship Management (Crm)
• Saas
• Leadership
• Network Security
• Strategy
• Sql
• Professional Services
• Lead Generation
• Software Development
• Demand Generation
• Software Project Management
• Change Management
• Crm
• Business Alliances
• Business Intelligence
• Executive Management
• Solution Selling
• Operations Management
• Product Marketing
• Social Networking