Julia Herzberg

Team Lead, Social Media Manager, Influenster @Bazaarvoice

Manages team of social media and community engagement coordinators to ensure content plan and community management is executed in brand voice • Generates quarterly content plans for organic initiatives, reports on performance and realigns strategies based on key metrics and campaigns • Cross functionally collaborates with Account Managers and Art Director to ensure campaign deliverables are shot, delivered, and meet client KPIs • Updates strategy playbooks across channels to ensure brand identity and channel goals are fulfilling both the brand and audience\'s best interests • Partners with Acquisition Managers to produce paid content that is reflective of the brand for global and domestic user acquisition • Actively coordinates efforts across departments (Marketing, Digital, Design and Sales) in order to ensure 360 branding in the digital landscape•Manages team of social media and community engagement coordinators to ensure content and community management is executed in brand voice •Reports on content performance and realign strategies based on key metrics •Generates quarterly content plans for organic initiatives, manages content writers to produce editorial pieces and designers for social content that creates a 360 strategy on site and social •Cross functionally collaborates with Account Managers and Art Director to ensure campaign deliverables are shot, delivered, and meet client KPIs •Updates strategy playbooks across channels to ensure brand identity and channel goals are fulfilling both the brand and audience\'s best interests •Manages vendors for social needs •Partners with Acquisition Managers to produce paid content that is reflective of the brand for global and domestic user acquisition •Measures social sentiment with Community Engagement Coordinators to ensure pleasant user experience on social channels and proactively tackle any major technical problem with product team