Julia Gongaware
Healthcare Digital Marketing | Digital Marketing Director
- Role
- Director, Digital Marketing at UPMC
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Julia Gongaware
Hi! I’m a seasoned digital marketing leader with 20+ years of experience driving measurable growth and solving complex challenges across industries including food and beverage, higher education, publishing, and healthcare. My leadership style is rooted in empathy, curiosity, and a deep understanding of digital channels. I’m passionate about building strong teams, elevating capabilities, and turning insights into meaningful results.During my 14 years at UPMC Health Plan, I helped expand and modernize the organization’s digital marketing footprint through team development, channel innovation, and operational excellence. I was also honored to receive the Award for Commitment and Excellence in Service (ACES), an annual recognition given to less than 1% of UPMC’s employees.Today, I apply this experience across the entire UPMC enterprise, shaping the strategic direction for key direct to consumer channels and guiding full funnel digital engagement.I lead the following digital channels: • Email Marketing • Text Messaging • Push Notifications• Marketing AutomationMy expertise includes: • Team Building and Leadership• Process Optimization and Risk Mitigation• Online Community Building • Content Development • Digital Marketing Strategy Development and Optimization
Experience
Director, Digital Marketing
Dec 2025 — Present · Pittsburgh, PA, US
Oversee architecture of Salesforce Marketing Cloud including Email Studio, Mobile Studio, Advertising, and more.
Education
Saint Vincent College
B.A. Communication, Communication
2000 — 2004
Point Park University
M.A. Journalism & Mass Communication, Advertising, Digital Media
2008 — 2010
Skills
- Writing
- Market Research
- Event Management
- Blogging
- Social Networking
- Social Media Marketing
- Personal Branding
- Strategy
- Leadership
- Advertising
- Social Media
- Online Marketing
- Sponsorship
- Event Planning
- Management
- Online Advertising
- Email Marketing
- Public Relations
- Integrated Marketing
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